Consumer Health

Consumer Health

Evidence based research can help demonstrate product differentiation in a world of regulation, greater patient education and competitive market places. Imanova’s dedicated scientists have carried out over 200 magnetic resonance imaging (MRI) studies, supporting product efficacy since 2007.

Our expertise and practical experience in developing projects allows us to advise on experimental power, appropriate task paradigms for fMRI, and optimal scan timings for PET.

The Advertising Standards Authority clearly states “Objective claims must be backed by evidence. Substantiation will be assured on the basis of the available scientific knowledge.” This skillset is highly relevant to the Consumer health market due to the regulation around claims.

Our focus within Consumer Health is to work closely with our customers to provide desired marketing outcomes. These could be series of images or moving graphics to help you visually differentiate your brands. Our team will work with you to understand your needs, to ensure optimal study design, enhancing and substantiating your brand proposition.